Sunday, 6 December 2009
Wednesday, 4 November 2009
JWS International Jewelry & Watch Show
This show took place at the Abu Dhabi National ExhibitionCenter 14th to 18th October 2009. The show is one of the leading jewelry andwatch exhibitions in the Gulf region. Showcasing the finest collection of jewelry and expensive stones from across the world, the show attracts buyers and visitors from all over the Middle East. I visited the NEC on Saturday 17th October and interviewed Mr Naji El Haddad, the show manager, from Reed Exhibitions.
I asked him first about the show’s background and history of the show. He told me that JWS was a long-established show, the current show being the 17th edition. His company, Reed Exhibitions took over the management of the show 2 years ago. It’s a 5-day show open to the public. The show caters for the jewelry industry in Abu Dhabi and the region, but has links worldwide. Next I asked him about how many companies are participating in the show. He said to me that there are one hundred and ten companies participating in this year’s show. After that I asked him about the visitors and he told me that the show is open to the public, targeting men’s and women’s jewelry and watches because the exhibitors have wide collections of watches and jewelry which are new designs and the latest trends. In addition I asked him about the space of the exhibition. He said that the exhibition is spread over 10,000 square meters in Abu Dhabi National Exhibitions Center in halls 11 and 12. I also asked him about how many facilities they have. He said that the facilities they had were the interview area for media to interview and guide the visitors, participants and exhibitors. In addition they also have created a place for kids with a professional babysitter to take care of them, so their families could enjoy shopping at the exhibition without worrying about their children or losing them.
In the JWS report that I read in the internet 91.35% visitors are planning to come to this year’s JWS show which attracted visitors from around the world. In addition Mr. Rafif Tarabishi, General Manager of Al Masaood Jewelry, said Reed’s exhibition led them to a more professional show and gave them their expertise to organize the show and Al Masaood is happy with their involvement at the JWS exhibition. Moreover Brazil rented the largest exhibitor area from ADNEC for their show which made the visitors examine and choose a lot of jewelry and watches. Also they sent their feedback and they were pleased with it. The international Jewelry and Watch Show offered the visitors a lot of worthy stuff from around the world. Customers today have become more demanding and quality-conscious. When I visited the show it was very organized and there were a lot of customers. The show will open next year on 20th October 2010 in Abu Dhabi National Exhibition Center. The exhibition show will be at ADNEC (Abu Dhabi National Exhibition Center) near to Zayid Hospital.
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